Push marketing
is popular with advertisers as they have a good success rate buy at the same
time the consumers find it annoying as they interfere with their work. A better
option is popunder ads which is a form of push marketing but is less annoying.
Most of the advertisement under this form of marketing appear over the page the
consumer is working and hinder with the work they may be doing. On the
contrary, the popunder ad appears under the page the consumer is working on and
doesn’t interfere with the work. When the user closes the window he may be
working on then the popunder ad is visible to him. So though the ad is in his
face, it doesn’t interfere with the work and is therefore considered to be less
annoying. It also enjoys a good click through rate because the user is now free
and may find the ad attractive and useful. He has a better chance of noticing
it better and click on it which takes him to the landing page. The advertisers
also have a better chance of converting him into target consumer. This is what
helps in making them more popular and effective in promoting your website.
